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Coaching is for anyone who is:

  • In need of some clarity

  • Making a major life and/career choice

  • In career transition

  • Currently in a toxic work situation and trying to figure out a way out

  • Working hard but not feeling recognized for your work

  • Looking for a dependable accountability partner

  • Building a network

  • Considering starting a new business

  • Thinking about shifting their side hustle to a full business

Dr. Sofia B. Pertuz is an ICF certified executive coach who draws from over 25 years of professional experience and her research to help mid-level and senior leaders lean on their personal missions and values to step into lives in which they can thrive. Ambitious and forward thinking leaders are invited to learn how to recognize their value, track and communicate their accomplishments effectively, and to negotiate their maximum earnings.

Sofia knows firsthand that some leaders encounter identity-related barriers as they navigate careers in what can often be toxic work environments creating barriers to advancement. She shows leaders with high aspirations that with preparation and research, these barriers can be circumvented or knocked down. Her goal is to support professionals as they consider all possible pathways to best utilize their gifts and be well compensated for what they have to offer. She adds value by offering unique insights with her uniquely varied background in inclusive excellence, business development, and creative approaches to problem solving.

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When you aspire to do great things...


Sofia B. Pertuz

Lead Strategist and Founder of
Mainstream Insight,  LLC

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Executive Coaching Packages Available


Designed for leaders who are setting major goals, facing life/career transitions, and are looking to explore, define, and make substantive changes to step into their greatness. Highly motivated professionals would benefit from a thought partner for accountability and focus. Topics covered during coaching sessions would include and are not limited to values exploration, career shifting, and confidence building.

The following are included in all coaching packages:

  • Executive Coaching Sessions – 1 hour scheduled virtually every other week

  • Tailored experiential exercises to be completed in between sessions

  • Email & Phone Support - for questions and problem solving in between sessions 

  • Setting short- and long-term career goals

  • Assistance with updating professional mission statement

  • Tips for an updated resume and LinkedIn profile

  • A mindset shift about communicating your brilliance 

Click "SCHEDULE" for a free coaching discovery session with Dr. Sofia B. Pertuz



"Dra. Pertuz's brilliance and skilled coaching have been transformational for me. I connected with Dra. Pertuz after being a finalist for several roles that didn't result in offers. With Dra. Pertuz's guidance and mentorship, I was able to tighten up my interviewing skills and develop ambitious professional goals that were critical in being a successful candidate for the next leadership role that I applied to. Dra. Pertuz provided a trove of resources to help with my transition once I started a new role. Her wisdom and pointed follow-up questions were exactly what I needed to overcome a hurdle that prevented me from achieving the next chapter in my professional career. She also nudged me to increase my social media presence as a way to elevate visibility of my service to others. Dr. Pertuz is talented, wise, and driven to help others. If you are looking to level up in your career, reach out to Dr. Pertuz! She will share insights that will deep your work and give you the tools to reach new heights."

Moises Orozco Villicana

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